Engaging youth in preventing underage drinking.

MICA Center for Social Design + Behavioral Health Systems Baltimore

Design Challenge
Youth who drink alcohol are at greater risk of dropping out of school, participating in unprotected sexual activity, getting arrested, driving drunk, committing suicide or homicide, having memory problems, abusing drugs, and suffering from alcohol poisoning.

When local Baltimore students were surveyed about underage drinking, 37.5% of eleventh graders reported alcohol use in the past 30-days.

Design Response 
From 2012 to 2018, I worked with MICA students, community leaders, and Baltimore City youth to address underage drinking in Baltimore using design and media literacy.

Together we created counter-ad campaigns to combat predatory alcohol marketing to youth, developed a photo voice exhibition called “Liquor Store Stories” to show city leaders the impact of liquor stores on youth, launched an after school “Social Design Lab” at a local middle/high school, and shared the work in schools and at a variety of national conferences.

“I’ve benefitted from this program so much. Coming together with creative people has been an adventure. I’ve really become an advocate against underage drinking.” – Nia Vick, youth designer

Learn More
Read about the project in the publication, “Advocacy Through Creativity: Oliver Youth Counter-Ad Workshops”

Awards & Recognition
2015 Core 77 Design Awards Design For Social Impact Professional Notable

Role: Project co-lead & facilitator

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